LE POÈTE needed more than a rental page: it needed a setting able to convey the house, its light, materials and calm before arrival. The website was first composed around Golfe-Juan, then its language and structure evolved to welcome Le SzyJa, a private boat that naturally extends the experience onto the Mediterranean.
A house before a website
The first challenge was to promote a private house in Golfe-Juan without reducing it to a property listing. LE POÈTE had to exist as a real brand: luminous, Mediterranean and restrained. The writing, breathing room, images and details were composed around one idea: beauty begins in silence and precision.
Translating an atmosphere
The digital direction borrows the language of the place: natural materials, clear light, restrained lines and carefully chosen details. The gallery lets the house speak, the map places Golfe-Juan between Cannes and Antibes, and essential information remains present without interrupting the story. The stay enquiry keeps a direct, discreet and personal tone.
From the house to the boat
The project later extended to Le SzyJa, the private boat associated with the house. A dedicated page carries the same quiet elegance through its own content: the onboard experience, destinations from Golfe-Juan, gallery, specifications and booking through Aquila Yachting. The sea is not treated as a separate add-on, but as the natural continuation of the house.
Preparing a collection of addresses
The website architecture can now present several places under the LE POÈTE brand. Golfe-Juan and Le Bateau are live; future destinations can join the navigation and reuse the same editorial, visual and multilingual foundation. The result is a system that can grow without losing the particular tone that gives it its identity.