Camelot Magic could not be approached as a generic hospitality website. The project had to translate a historic, artistic house deeply rooted in Kraków while connecting three different propositions: the original CAFE, Lulu and its brighter table, then Fedora, the house's forthcoming pastry shop.
The challenge: modernize without flattening
Camelot CAFE and Camelot Lulu already have a history, an atmosphere and a particular place in Kraków. The redesign had to make them readable online without turning their time-worn walls, artworks, light and rituals into interchangeable decor. The work started with listening: understanding what the client wanted to preserve, then building through mutual trust rather than imposing an outside direction.
One house, three voices
The site brings together Camelot CAFE, the darker and more enveloping original address, Camelot Lulu, a luminous restaurant where art sits alongside the table, and Fedora, the house's forthcoming pastry shop. Shared navigation connects them, but each page keeps its own pace, copy, menus and gallery. Together they form one house without confusing the experiences.
Editorial and technical execution
The journeys were structured in Polish, English and French around information people genuinely need: history, atmosphere, dishes, PDF menus, opening hours, contacts and booking. Galleries, editorial sections, cross-venue navigation and calls to action use a reusable system designed to stay coherent on mobile and larger screens.
The outcome
Camelot Magic now has a digital presence worthy of its addresses: distinctive, warm and easy to navigate. CAFE and Lulu can tell their identities precisely, while Fedora already has a place in the ecosystem before opening. The website does not replace the experience of the venues; it makes people want to step inside.